⬥ Level of Understanding
This is a more emotional and personal take on the current state of hypercapitalism. It was born out of one particular moment, and yet upon re-reading it years later, the essence still rings true.
Hypercapitalism presents us with a simple promise. If you give a considerable amount of your time and attention, you will be rewarded with something desired by all: wealth.
If you give enough, you will receive enough. You will belong to this infamous group of happy individuals that call themselves the wealthy. You will have money. But these clean, crisp notes of paper will slip through your hands faster than a melting ice cube.
These tokens exist to be exchanged for something else, drawing your psyche into a devilish circle of rinse and repeat. Make money, and exchange it for happiness. Our natural sense of action is turned against itself. Wanting more becomes wanting to buy more.
Fancy wallets. Exotic juices. Slick phones. Blazing fast cars. Expansive homes. A trip to the Fiji Islands that will change your life. In hypercapitalism, everything can be bought, it seems.
Work more, buy more, and all the while something dwindles away, slowly fading into the darkness of your 4k smartphone display – your time and attention.
Wouldn’t you be willing to let go of some of this so-called wealth to regain access to a core part of your humanity?